Jessica Simpson has a fashion empire that is bordering on the one billion dollar mark! Who knew?!??
This is the same girl who can’t dress herself for crap and wears mom jeans to performances. She is the same ditz that is too dumb to know the difference between chicken and tuna, and yet, she amasses this huge fashion business, right under our noses.
She sells shoes, accessories, outerwear, bathing suits, fragrances and watches. Sales from 2010 totaled roughly $750 million already.
The main licensee for Simpson merchandise, Vince Camuto, said, “People look at her as a style icon.” Okay, she totally paid him to say that. No one freaking looks at this broad as any kind of style icon.
Some more facts about Simpson’s clothing empire:
- Jessica Simpson Sportswear and Jeanswear are expected to do from $150 million to $200 million in retail sales within the next two years.
- The Jeanswear collection can be found in 650 department store doors, including Macy’s, Dillard’s, Belk, and Bon-Ton.
- Six hundred people once lined up to see Simpson make a personal appearance at Belk.
- Simpson’s net worth is estimated at $100 million.
- Jack Gross from the Jones Group, which licenses her Jeanswear, says, “Fifteen-, 16-year-olds and 40-year-olds like her. Sometimes she has missteps, and they identify with her.”
- The latest addition to her empire — sportswear — is inspired by Isabel Marant, Theory, and Sportmax, but with a “younger” attitude. Presumably one also suited to 40-year-olds.
Style icon my butt!
