PEOPLE.com celebrates Sexiest Man Alive 2011 with “Funny is the New Sexy,” a campaign launching today on PEOPLE’sFacebook page featuring television’s hottest comedy stars.
“Our fans have made PEOPLE the No. 1 celebrity magazine brand on Facebook”
TV funny guys Joel McHale (NBC/Community, E!/The Soup), Ty Burrell (ABC/Modern Family), Seth MacFarlane (FOX/Family Guy), and Kevin Hart (Guest star, ABC/Modern Family) created exclusive videos “sexifying” everyday tasks in their own unique laugh-out-loud manner, proving that in 2011, funny IS the new sexy.
Beginning today and running while PEOPLE’s Sexiest Man Alive issue is on newsstands (Nov. 18– Dec. 1), fans are invited to view the videos by visiting PEOPLE’s Facebook page where they can “like” and comment on their favorite videos.
“Our fans have made PEOPLE the No. 1 celebrity magazine brand on Facebook,” said Janice Morris, Managing Editor, PEOPLE Digital. “This year we want to give those fans access to Sexiest Man Alive in a way they never have before. We went after four of TV’s funniest personalities, and they delivered hilarious, sexy, and original videos exclusively for our Facebook fans.”
To check out the videos (hint: there’s one amazing coffee scene!), visit People.com/funnyisthenewsexy to “like” and comment on your favorites.
