Alas, Britney’s label, Jive Records, has burst the bubble by announcing that ?Britney Spears has no plans to appear on the Emmys this Sunday.? Sigh. So where did these rumors come from? Was it just wishful thinking that something even vaguely interesting would happen at the Emmys for the first time since… well, ever? Or did Britney pull one of her famous last-minute pull-outs? Perhaps, as some theorize, with the hype surrounding the VMA performance, the show’s producers were hoping that the buzz would last until Sunday night?
“All these awards shows are in desperate need for some sort of hook,” an industry insider explains to OK!. “The harebrained idea that Britney might put in an appearance could have been enough to increase viewership.” Source