Singer Gwen Stefani will be designing the uniforms of W Hotels’ bar staff in L.A.M.B. style. Gwen, who has her own fashion ranges L.A.M.B. and Harajuku Lovers, has inked a deal with the hotel to create the Rande Gerbar staffs’ everyday garment. W and L.A.M.B. are expected to announce their partnership in the coming days.
The uniforms, which are short dresses made of washable black jersey, will make its debut in December or early 2009. Portfolio.com has quoted Jenni Benzaquen, director of public relations for W Hotels, as saying, "Gwen Stefani was in our lounge last season, and through that relationship she’s doing uniforms for the [Rande] Gerber bars located in W Hotels." No other details of the deal were disclosed. Source