Pop Eater is reporting that ‘Balloon Boy’ Falcon Heene is just about the most searched thing on the net right now (other than ‘NFL,’ ‘Halloween,’ and ‘Twitter’). But that phrase, in itself, isn’t a Google hot trend today. Make it ‘Balloon Boy Story’ (which, we assume, is a more memorable synonym for ‘hoax’) and you’ve got one of the hottest trending topics of the day. The story has taken on a whole new form now that we know the whole thing was a publicity stunt. Check out Pop Eater for more of this story.