Eva Longoria Parker is scheduled to make personal appearances in the U.S. and abroad to promote her new scent. The print ad campaign features a visual of Eva Longoria Parker and was photographed by Randall Slavin. The campaign is to break in April 2010 issues of fashion and lifestyle magazines. Industry sources estimate as much as $6 million might be spent to advertise and promote the fragrance.
Eva by Eva Longoria features top notes of citrus, neroli, bergamot tea and aldehydes. The heart notes include sheer jasmine, muguet, violet and freesia, and the scenes features base notes of skin musk, amber and sandalwood.