Journeying from Tokyo and Thailand, to Paris and Rio, to Uganda, Morocco and India — the cast is met in each city by a “beauty ambassador” who helps them tackle topics revolving around fashion, fitness, diet and outlandish spa treatments. In each country, Jessica, Ken and CaCee experience firsthand some of the local beauty rituals, from drinking cow urine in India, to being buried up to their necks in Tokyo, to drinking gourds of ghee in a fattening hut in Uganda. But it’s not all fun and games — Jessica also explores the high price that some women pay to feel beautiful. Imagine the plight of women in Northern Thailand, who wear 20-pound rings around their necks, crushing their clavicles, to a mother in Rio who cannot afford electricity, but is secretly saving for butt implants.
Each episode culminates in a complete transformation of the cast — Imagine Jessica, Ken and CaCee dressed in ornate kaftans, riding camel-back to a festive Moroccan party, complete with belly dancers and live musicians. They talk to local women and dance the night away Moroccan style. As Jessica learns how beauty is defined in faraway lands, her own sense of beauty, and how she “measures up” is challenged and redefined along the way, allowing the audience to see a personal, and often times, vulnerable and hilarious side of Jessica Simpson.
Dubbed by the media as the "hottest beauty expert in Hollywood," Ken has been a regular guest since 2003 on The Oprah Winfrey Show as well as a highly sought after expert for countless entertainment and fashion programs and publications. Ken recently transformed, to rave reviews, the makeovers for the current season of America’s Next Top Model as well as led "Oprah’s Great American Haircut" show. He has become an industry favorite for his talent and vision, and his unparalleled dedication to his clients. Ken’s bio page for designing the looks for Celine Dion and her cast for her "A New Day" show noted that what is so great about Ken, besides his talent, is that he has never lost sight of the fact that he is in the service industry. Ken’s personal beauty branding and recognition has also led him to achieve great success on QVC. With such commercial successes Ken still maintains a hands-on approach with all of his clients and at his salons.