After a month long build up it’s finally time for Michael Muhney’s much-anticipated (and dreaded) final scenes on The Young and the Restless. In the 6 weeks since he admitted that the long running CBS soap had opted to let him go, his fans have totally banded together to show their support. #TeamMuhney is trending on Twitter and the For The Love of Muhney Facebook group has played a big part in helping to organize things that show the network and the powers-that-be that they are supporting Muhney right to the end.
The spokesperson added, “80 fans contributed to the banner to raise $2000 to fly the second billboard banner. First time this type of banner has flown for a daytime star.”
One of those grand efforts includes a banner that will fly over CBS Studios from 11:45-12:30pm PST. While the group is not releasing the slogan that will be on the banner they can confirm that several of Muhney’s most adamant supporters will be on hand to videotape the event. While none of this is ultimately going to bring their favorite actor back to Y&R and maybe more importantly, after how badly he was treated his fans don’t want him returning to the show, it certainly does send an awfully loud message to CBS and any other network watching.
The second part of the overall plan seems to be to shut off Y&R after Jan. 30th. If the fans actually follow through with this plan the result can and will be devastating for the show that has already lost 500,000 viewers since this time last year. This is business folks and you can only drop so far before the advertisers walk away. The fans’ behavior and viewing patterns directly affect advertising and cash flow.
Let’s see if CBS gets the bigger picture yet. The last time they flew a banner in support of Muhney they were stonewalled. Do you think this time around the network and powers-that-be will be a bit kinder? What will what will For the Love of #TeamMuhney do next to show their support?